Master Business Plan Outline
- Title Page, Date, Copyright
- Introductory Letter
- Contents
- Business Summary-BRIEF
- Purpose
- Current Stage of Development, Business Structure, Location(s)
- Differentiation, Uniqueness
- Key Management
- Percentage ownership
- Define Industry
- Financing – Investment to date, type, amount, break-even, payback
- Concept
- Objectives
- Vision
- Products and Services
- Proprietary Aspects, Innovations, Protections
- Benefits Delivered
- Overview of Sales Process
- Management and Organization
- Owners Contribution, Ownership (minority)
- Key Management Contribution
- Compensation
- Advisory Board
- Insurance
- Production Plan
- Product Purpose
- Developmental Stage, Facilities
- Production Details
- Quality Control Systems
- Supply Chain
- Employee Training Systems
- Sub-contracted, Union
- Research and Development
- Regulatory Overview, Legal Compliance
- Liability Risk
- Licensing and Royalties
- E-Commerce
- Distribution channels
- Secondary Products
- Competitive Profile
- Define Direct, Indirect, Emerging Competition
- Competitors Strengths and Weaknesses
- Market Size, Market Share Division
- New Products and Market Opportunities
- Market Trends
- Barrier to entry
- Competitive Strategy
- Marketing Plan
- Feasibility Study Results
- Proof of Sales Concept Pricing Strategy
- Price Negotiations, Discounts, Volume
- Industry Profile, Seasonal, Geographic, Demographic, Patterns
- Customer Profile, Geographic, Demographic
- Product Benefits
- Differentiation
- Tracking
- Sales Process, Systems
- Warranty, Guarantee
- Critical Marketing Mix
- Advertising
- Public Relations
- Internet
- Promotions
- Special Events
- Sales Technique
- Networking
- Research
- SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats
- Financial Plan
- PL for 3 years
- Performa 2 years
- Control Systems
- Accounts Receivable
- Accounts Payable
- Collections
- Financial reporting
- Employee training, Pay, Incentives
- Inventory Control
- Warranties and Returns
- Complaints, Customer Service
- Strategic Direction
- Mission Statement
- Positioning
- The Plan
- Time-lines, Benchmarks
- Exit Strategy
- Financial Plan
- Use of Funds
- Funding Efforts and Status
- Payback Plan
- Contingency Plan
- Sales Problems
- Production Problems
- Competitor Problems
- Manufacturing Problems
- Employee, Union Problems
- Liability Concerns
- Contact Information
- Appendix
- Key Management Biographies
- Product Protection Verifications
- Personal Financial Statements Management
- Business Organization Documents
- Promotional Literature
- Accounts Receivable, Letters of Intent
- Public Relations
- Photographs – operations, management
- Biographies
